It’s also important—particularly in this season of heavy sending—to monitor your delivery and engagement metrics for each mbp regularly. This way. You’ll know if you’re having issues reaching any particular inboxes. How does ios 15 affect email deliverability? In september 2021. Apple releas ios 15 to the public. And with it. A new privacy feature call mail privacy protection. We’ve gone deep into detail on mpp here. But the quick summary of the feature is this: mpp obscures senders’ ability to track open rates. Meaning the future of open rates. And the use of this metric to measure success. Is changing in real-time.
This feature caus a huge
This feature caus a huge stir in the email world (and understandably so!). Since its announcement earlier in the summer. Marketers have been preparing for mpp and its effects on email. That said. We’re still learning how deeply the effects country email list of this feature are going to play out. Though ios 15 has been available for a couple of months now. Adoption is still relatively low. That being the case. It’s difficult to prict what impact. If any. Mpp will have on this holiday season. Even if adoption was higher. It’s important to remember that.
Just because a user opts into mpp
Just because a user opts into mpp. Doesn’t mean mbps will treat incoming emails differently. In a real sense. Deliverability has not chang with the release of apple’s mail privacy protection. What it does mean. Though. Is that you’ll have to change the way you view engagement when monitoring your delivery and Lead Sale engagement metrics. Mbps still use the same signals to determine how to filter incoming emails. And senders still ne to comply with email rules and follow best practices. To stay on top of your deliverability this holiday season. Make sure you do the following: get clear opt-in when collecting your list. Sending to a fully opt-in list means higher engagement. Which. In turn.