It is the mbp’s responsibility to protect its users and ruce the risk of unwant and unsafe emails landing in the inbox. This is why mbps use strict anti-spam filters to protect their users. Mbps rely on their users. And how they interact with an email. To train their anti-spam filters on how to treat future emails from that same sender. In fact. User engagement and sender reputation are the most influential factors for inbox placement. Image showing the actions a subscriber can take to effect deliverability
The more subscribers interact
The more subscribers interact and engage with an email — which mbps call “positive signals” — the more emails from that sender will make it to the inbox. And the less engag an audience is with emails from a particular sender. The more likely they’ll filter those emails into the spam folder (or block them entirely). These positive and negative signals help make up your email list domain’s sender reputation. And a domain can have different reputations at different mbps. Too. Meaning. Gmail might score things somewhat differently than yahoo.
So your domain can have
So your domain can have a slightly different sender reputation for each. It’s less of a single. Universal score. And more of a combination of many factors. Rip curl. Australia’s leading surf brand. Uses dynamic content to drive conversions. Case study rip curl. Australia’s leading surf brand. Uses dynamic content to drive conversions. Learn how that said. Since Lead Sale engagement is the most weight factor for deliverability. It’s essential for marketers to put user engagement and subscriber experience at the front and center of their marketing strategies.