Shows more positive user activity to the mbp. Manage and segment your lists. Sending to active subscribers means more engagement and more inbox placement. Sending to an old and unus list means lower open rates. Higher bounce rates. And more spam complaints—all of which are negative signals to the mbp. Focus on list hygiene. Permission to send emails isn’t evergreen. And monitoring list hygiene is an ongoing process. If a subset of a list has poor engagement metrics. Consider trying to re-engage that particular group. And if that doesn’t work. Feel free to say goodbye to the dormant contacts altogether.
Wrap up senders still have time
Wrap up senders still have time to review their marketing programs and prepare for the holiday season. Even if your holiday programs have already begun. It’s still not too late to follow these deliverability best practices. Be sure to check out our ultimate guide to holiday email marketing asia email list in 2021 as well. It’s full of useful tips for marketers who will be ramping up their email output for the next couple of months. And. As always. Make sure to engage with your audience with honesty. Respect. And clear communication. Do those things. And you’ll make it through this season just fine.
Travel comms made easy travel
Travel comms made easy travel comms made easy simplify your travel and hospitality emails with our global team and unique integrations. Learn more about the author john peters john peters is a deliverability specialist for emma and campaign monitor. And has been part of our compliance and deliverability team for over seven years. He’s a regular itor and Lead Sale contributor to our deliverability-focus blog posts and webinars. This blog provides general information and discussion about email marketing and relat subjects. The content provid in this blog (“Content”). Should not be constru as and is not intend to constitute financial. Legal or tax advice. You should seek the advice of professionals prior to acting upon any information contain in the content.