Build a calendar to prioritize the keywords we are most interest in bas on the strategy and goals of each specific project. Competitive Research Once you know the keywords you want to target you have to ask yourself who is showing up in these searches on Google right now The answer is your online competition Understanding what they do and how to develop your own strategy is vital. Beware you don’t want to know what your competitors are doing to copy them but to lead you in which direction to always try to improve their strategy. The definition of a friendly atrial calendar Now yes we have a series.
Clear goals We’ve define our buyer personas
We know what they’re looking for and how to look for it And we’ve look Malaysia Phone Number List at what the competition is doing to try to do it better than them. Now is the time to translate our strategy into a document that allows us to organize our priorities and measure their results over time with an atrial calendar. We like to use spreadsheets because we find it easier to map all the information in a dashboard that involves the whole team, but you can use whatever format you’re comfortable with and allow you to include as much information as you want.
It depends on our design but in
Information ne s real-time content calendar Lead Sale keywords and traffic. The title of the content or. content type. Status, Post Date, Comment, Content Type We have point out before that there should be no single type of content in your strategy but it depends on the target audience, industry and even the moment in time of the project. Some of the most common types of content that we typically use are categories that correspond to transactional keywords that you pull from your keyword research such as women’s shoes. Posts The blog is design to deal with informational content not relat to direct purchases but can help you position yourself as an expert in front of your target audience, such as how to care for leather shoes.