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Before sharing our tips for optimizing your landing pages, we want to clear up some doubts. What’s the Difference Between a Landing Page and a Home Page New internet business owners are often confused between a landing page and a home page. Multiple articles available online often complicate this understanding. So what’s the difference between these two pages? What is a landing page? A landing page is to facilitate a single action or main action.

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This could be creating an account, signing up Canada Mobile Number List for a newsletter or a promotion, purchasing, redeeming a promo code, requesting a product demo, learning more about a specific service or product, unlike the home page, the landing page may not be a permanent part of the main website. What is Landing Page Optimization Landing page optimization or landing page optimization is an online marketing technique also known as conversion rate optimization or conversion optimization. The goal of a landing page is to increase the overall conversion rate of visitors to customers. It’s all about improving your landing page elements to increase your conversion rate. It satisfies the goals of conducting research to see what can be improved making hypotheses and creating different landing page variations conducting different experiments to see.

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See which page version works best Once you have this Lead Sale data you can move on to optimizing your current landing page for different marketing campaigns. You don’t have to rebuild your homepage from scratch every time you run a new marketing campaign. Now yes let’s get to the things that are most important to us. Tips for Optimizing Your Landing Pages Keep the following optimization tips in mind when creating your next landing page Stick to a single call to action or call to action Your site’s visitors come to the page for specific information. They don’t have the concentration or patience to multitask. Avoid multitasking for your visitors and instead focus on one simple task.

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