Let’s review what goes into making a subject line that resonates with the recipient. Connect your favorite tools to campaign monitor connect your favorite tools to campaign monitor seamlessly connect your ecommerce platform. Crm. Website and more. Browse integrations to stay on target. You must: Get the length right you’ll ne to do some testing to determine the optimal length for your customer base. But we recommend no more than 9 words and 60 characters. A few more words or a few less doesn’t won’t adversely affect your results too much. But too many words (over 20) or no words at all will cause a problem.
That’s typically because people think
Exclude the word “newsletter” do not. Under any circumstances. Use the word “newsletter” in the subject line of your email. Statistics show that email open rates go down by almost 19% when this word appears in the subject line. That’s typically because people africa email list think of traditional newsletters as boring rather than full of valuable content. As yours will be. So. Even if you are. Inde. Sending a newsletter. Don’t mention that. Mention the value content pack inside the email itself. 3. Use a/b testing one great way to make sure the subject line you craft is a winner is to conduct a/b testing over a few variations of subject lines.
You can test word length.
You can test word length. Humorous tone versus something more to the point. Word choice. Or any other number of factors. Once you’ve seen what type of subject line your audience likes and responds to most. You’ll be on your way to the best opens and engagement you’ve seen from an email marketing campaign yet. 4. Avoid spammy words. Special characters. And shouting you want to keep your sender reputation pristine. And that means staying out of the spam Lead Sale folder. Nothing says “spam” to email recipients and internet service providers more than special characters (#%*@) and messages in all caps. At best.