It can be for example a buyers guide or a guide to General principles using your product. There are topics for every industry both roof renovation software procurement and skin care guides are good lead and business magnets. The downloadable guide should be combin as part of lead acquisition and email marketing automation to get the most out of it.
Held by your company
Webinars can also be harness as a lead magnet when access b2b leads is grant via e-mail registration. You will get the most benefit from the webinar when you take care of after-marketing and offer participants an easy way to contact your company. Interactive content such as tests and for example design services are also a good way to arouse interest and increase newsletter subscribers.
Service more extensive
For example trade fairs sales meetings face-to-face events and phone calls are places where Lead Sale you can also ask about a potential customers willingness to join the newsletter list. You can build your own newsletter form for as trade fairs and offer downloadable content a raffle or a benefit thanks to which a busy trade fair visitor has time to fill in his information on the form.