Before running an activity experiment, you need to create a copy of the draft original activity in which to test your changes. This feature was removed at the end of the year and is no longer available in your ad account. Instead, you can now run experiments without creating an existing draft campaign. Why run experiments in Running experiments is a smart way to put our campaigns to the test. Some changes can be made directly in the activity with little impact on performance. Others, however, can significantly alter the outcome of a campaign. One such example is changing your bidding strategy.
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This can have a huge impact on campaign metrics Uruguay Mobile Number List either negatively or positively. Therefore, we recommend that you run a custom experiment first. What types of experiments can you run Optimizing text ads allows us to create ad variation experiments to test new headline or description lines in your campaign. Video Experiments We can run video experiments where you can test new videos against existing videos in your campaign. Custom Experiments This is what we will focus on in this article. Custom experiments allow us to run tests on display or search campaigns. Some options to try here are Smart Bidding.
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Keyword Match Types Ad Scheduling Ad Group Lead Sale Audience Targeting Aspects to Consider Testing should be done when we have already optimized the basic campaign rather than during the learning phase. The tests in should last at least two weeks but we recommend waiting up to a month for conclusions. Only one test can be conducted at the same time but a maximum of one test can be conducted for the same activity. We recommend monitoring the results during the experiment. How to run a custom experiment in Let’s walk through how to set up an experiment between two bid strategies in one account. We enter all activities in the bottom left corner and look for Experiments.